BRONCA was established by the twin brothers, Jose Ignacio (Nacho) & Juan Pablo Portela in early 2018.
The twins were born in SouthAmerica Montevideo, Uruguay capital. Soon at the age of 5 they moved to the countryside and shared their lives with very poor children in rural area, where their father managed a ranch.
Every morning at 5 am from the ages of 6 years until 10 years the twins rode their horses 9 miles to school and back in the Menafra, Rio Negro area.
BRONCA was started with the purpose to provide food for hungry children
They were always covered by ponchos. The most valuable apparel in those times for climate and comfort. Most of their friends at that age also rode horses and relide on the school for food and support. The majority of the kids received one meal per day provided by the school.
Once in University the brothers managed to achieve good education, JP in Switzerland studying Hotel Management and Nacho in Uruguay studying Business.